UX/UI agency, web ergonomics, user experience
Axis is a UX/UI agency, expert in ergonomics and user experience (UX), we place the user at the heart of your strategy to better understand and simplify the user experience of your services and products.
An approach Efficient and innovative
Axis assists companies of all sizes (large groups, MSCs, SMEs, start-ups) to create websites, develop applications, products and services that appeal to their users. We enable institutions to achieve their business goals by understanding the needs of their prospects/populations. The experience, expertise, constant innovation for better results and the reputation of professionalism of our UX/UI design and ergonomics agency have allowed us to establish ourselves as a major player in the sector. The product/service must interest, seduce, and make the user/target group want to enjoy an optimal user experience. To achieve this, our methods are based on observation and research with users.
User Experience (UX) User-centric
A user-centered approach to create the products and services your customers want. This is the key to success: taking into account the needs and expectations of your users. You will be able to create websites, applications, products or digital services that stand out in the market. What do your (future) consumers expect? How do they behave on the Internet? What are they willing to pay more for?
Designing products and services for and with your users
Your customers have been the focus of our attention for many years! With the user experience (UX), we define and improve their satisfaction and loyalty. Useful, easy to use and enjoyable. They allow us to satisfy the expectations and needs of your users. Providing them with the most positive experience possible, while respecting your strategic objectives.
Designing products and services for and with your users
At Axis, ergonomics is a multidisciplinary and transversal expertise. It includes several distinct and interdependent skills. Our expertise includes: UX, design, marketing, interface design, computer ergonomics, web ergonomics, UX and SXO writing, tactile applications and software design, etc.
With Marketing Departments, IT Departments, Innovation Departments, Institutions, R&D, in large accounts, digital start-ups, and software publishers, Axis UX agency designs innovative services and products for its clients.
Designing products and services for and with your users
At Axis, ergonomics is a multidisciplinary and transversal expertise. It includes several distinct and interdependent skills. Our expertise includes: UX, design, marketing, interface design, computer ergonomics, web ergonomics, UX and SXO writing, tactile applications and software design, etc.
With Marketing Departments, IT Departments, Innovation Departments, Institutions, R&D, in large accounts, digital start-ups, and software publishers, Axis UX agency designs innovative services and products for its clients.
UX Agency, one objective, 4 levers
Your goal is to ensure an optimal user experience for your customers, partners and even employees. Always with the objective of satisfaction, adoption and performance. Our team offers you its many skills and varied profiles through 4 levers:
01
User research (UX research)
User research (UX research) analyzes the behaviors and attitudes of your users. A better knowledge of your Personas is essential. It allows the development or improvement of products and services that are desirable, memorable and effective.
We support you at every stage of your user-centered design:
- Ergonomic audit
- User tests (face-to-face, remote, unmoderated, guerilla, ...)
- Analytics
- A/B Testing
- Information architecture, card sorting
- Survey
- Interviews and observations
- Ideation workshops
- Personas and User Journeys
- Eye Tracking
- Emotional analysis
- Coaching and training
- Content strategy
- Review of the literature
- Benchmark
- UX writing
02
UX/UI Design
UX/UI design translates user needs into a user-friendly, intuitive and usable interface. The interface is the most visible and strategic link between your digital product et l’utilisateur. Ceci est le résultat de la recherche des utilisateurs et de vos objectifs d’affaires.
You can count on Axis to :
02
UX/UI Design
UX/UI design translates user needs into a user-friendly, intuitive and usable interface. The interface is the most visible and strategic link between your digital product et l’utilisateur. Ceci est le résultat de la recherche des utilisateurs et de vos objectifs d’affaires.
You can count on Axis to :
- Flow design
- Visual audit
- Design Studio
- Design of responsive interface (mobile, tablet, desktop)
- Visual identity (logo, charter)
- Design system
- Motion design
- Layout
- Prototyping
- Moodboard / benchmark
- Screen Enhancement
03
Accessibility
E-accessibility consists in facilitating the use of your website or your application to disabled users and customers (legal obligation in some sectors). But e-accessibility also offers many other benefits: more search engine optimization, more market reach, more overall technical quality...
Axis guides you through this process:
- Accessibility audit (models, websites, documents, etc.)
- Accessible design
- Technical remediation
- Personalized support
- Development of a growth plan and strategy
- Formation
04
Service design
Service design creates and/or optimizes the interaction between people, processes, communications, infrastructure and tools with their beneficiaries. This holistic approach, focused on people and business objectives, revolves around understanding the needs of the (future) customer and designing sustainable and competitive offerings or paths.
Our tools for your service design project:
04
Service design
Service design creates and/or optimizes the interaction between people, processes, communications, infrastructure and tools with their beneficiaries. This holistic approach, focused on people and business objectives, revolves around understanding the needs of the (future) customer and designing sustainable and competitive offerings or paths.
Our tools for your service design project:
- User search
- Ethnographic study
- Focus Groups
- Design Thinking
- Change management
- Business strategy
- Touchpoint analysis
- Customer Journeys
- Facilitation
- Competitive analysis
To manage your projects, we use the agile method
Scrum, Kanban... Agility, or "agile methods" have gained ground over the years in web projects for several good reasons: the unexpected is welcomed rather than suffered, the result is more qualitative because tested little by little.
Your objectives become our objectives. To guarantee quality, we dedicate a team, composed of complementary profiles (UX/UI Design, UX Researchers, Accessibility Experts, Facilitators, Project Manager...), to the realization of your project.
Our goal is always the same: to create a user experience (UX) they will never forget and an interface (UI) they will never have to think about.
