Inbound marketing, a smart strategy
Inbound marketing is the most flexible and powerful approach for ambitious businesses to increase leads, revenue and brand authority.
Attract the ideal target to the product with multiple content Inbound marketing
An Inbound Marketing strategy consists in attracting qualified prospects of their own free will on your Website or e-commerce, to connect them with your brand, your products, your services. How do you do this? Through the distribution and scripting of content tailored to their interest, in real time.
The importance of inbound marketing for your business
We see it every day: the buyer's behavior has changed thanks to digital technology. Today, we no longer accept to be interrupted by calls or unwanted mail. 67% of sales people waste their time. In a few years, we have gone from 4 to 8 attempts before making contact with a prospect. Tomorrow, it will take 20. A huge waste of resources for companies!
This change has a direct impact on the sales performance of large companies, SMEs and start-ups, which must adapt to improve the performance of their sales teams. You must adopt a new approach: that of Permission Marketing. The buyer, or consumer, has taken over. They are the ones who decide if they want to contact you or not.
The 4 (four) key steps of an inbound marketing strategy:
ATTIRE
New visitors
CONVERT
Your visitors into leads
CONCLUDE
Turn into customers
TRUST
Satisfied customers
01
Attract new visitors
The first step in an inbound marketing (IM) strategy is to attract your prospects to your website. We combine our knowledge of Google's algorithm with an in-depth marketing analysis of your customers' profiles and concerns throughout their buying cycle. We analyze the potential of your website both at the SEO level, as well as the existing content. We implement the best SEO techniques, so that your website gains positions on your strategic keyword families and its organic traffic is therefore significantly increased. Furthermore, we can offer you to implement and optimize your paid traffic acquisition campaigns (Google AdWords, LinkedIn Ads, Facebook Ads, TikTok Ads...).
In addition to SEO, we create new content (social media posts, blog posts, buying guides, white papers, webinars...) to both continue to gain qualified traffic, but also guide your potential customers through the different stages of the buying cycle.
We also use your social networks (Facebook, LinkedIn, TikTok, Google+, Twitter, Pinterest, YouTube...) to further distribute your content.
02
Convert your visitors into leads
Now that your buyers are on your website, Axis' next goal is to turn them into qualified leads and in particular to optimize your conversion rate between the number of your visitors and the number of qualified leads generated.
To get qualified leads, your visitors must first leave their contact information or contact you directly.
Il est aussi nécessaire d’optimiser le parcours utilisateur (UX) de votre site pour vos utilisateurs. Une autre technique pour obtenir des données de vos clients éventuels est d’échanger des informations par le biais de cadeaux.
02
Convert your visitors into leads
Now that your buyers are on your website, Axis' next goal is to turn them into qualified leads and in particular to optimize your conversion rate between the number of your visitors and the number of qualified leads generated.
To get qualified leads, your visitors must first leave their contact information or contact you directly.
Il est aussi nécessaire d’optimiser le parcours utilisateur (UX) de votre site pour vos utilisateurs. Une autre technique pour obtenir des données de vos clients éventuels est d’échanger des informations par le biais de cadeaux.
Your prospects provide you with information in exchange for downloading a white paper or a study that interests them.
We create for you a conversion-optimized landing page or, depending on the case, forms.
We also implement tracking and cookie-matching to allow us to track the entire activity of your prospects.
03
Conclude, turn into customers
The goal here is to support your marketing team so that they can provide your sales people with qualified and ready-to-buy leads. We will segment previously obtained contacts and evaluate the leads using a marketing automation tool.
We create different workflows depending on the maturity level of your prospects. Promising leads are passed on to your sales team, while the others follow an automated lead nurturing process. We send different personalized messages to your prospects in order to accompany them in their research phase before they make a purchase.
We take advantage of this step to constantly refine the qualification of your prospects (for example by asking for new information each time they download new content).
The UX journey and lead interactions allow our team to determine when a lead becomes a quality prospect ready to be passed on to your sales team.
04
Retain satisfied customers
Now that your prospects have become customers of the company, it's time to make them loyal, even to make them your ambassadors. You are twice as likely to sell a new product to an existing customer as you are to sell it to a new customer. Once again, marketing automation allows you to keep in touch with your customers, for example to inform them of the availability of a complementary product that might interest them. The strategy ofinbound marketing also aims to turn your customers into satisfied ambassadors of your brand, your services and your products.
04
Retain satisfied customers
Now that your prospects have become customers of the company, it's time to make them loyal, even to make them your ambassadors. You are twice as likely to sell a new product to an existing customer as you are to sell it to a new customer. Once again, marketing automation allows you to keep in touch with your customers, for example to inform them of the availability of a complementary product that might interest them. The strategy ofinbound marketing also aims to turn your customers into satisfied ambassadors of your brand, your services and your products.
Nothing beats a recommendation (positive testimonial) from a customer to convince your prospects to use your company.